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Draw Your Customers In

Posted By Program Admin, Wednesday, November 15, 2017

Erik Qualman, author of Socialnomics has stated that

- 92% of children in the US have a digital footprint?

- Over 50% of the world's population is under 30 years old;

   meaning the percentage of socially engaged people will only

   increase?

-  93% of marketers use social media for business.

 

 

DRAW YOUR CUSTOMER IN

Content marketing is the creation and distribution of information content online.  Think about your customers, there a change that not all of them have visited your website.  On the other hand, many could have gone online to search for products, recipes, etc. 

 

What is unique about your products?  All natural, no preservatives, repurposed materials?  Your company?  Family owned?  Do you have tips on how to use your products?  Perhaps a fashion look for your jewelry, how to place your artwork in a room, recipes? 

 

Look at ideas that might be associate with your products but you don’t make the product. 

  • You have a sauce product.  I, as a consumer, am not confident in grilling or smoking meats or vegetable.  Perhaps have a short video of you using your product and instructing how to grill or smoke.

  • You have a scarf ring (you know the item that keeps your scarf tied together but looks great).  Perhaps a series of short instructional videos on how to use the scarf ring.

  • You make furniture; perhaps you can show how to care for the wood.

Think outside the box of your products!

 

Consistency is key!  If you are publishing on your website, be sure to link to your other social media platforms (Facebook, Instagram, Etsy, Pinterest, Twitter, Blogs). 

 

Encourage testimonials on your sites.  70% of consumers trust online review and 70% report that positive online review influence where they buy!

 

Finally, don’t forget to TELL YOUR STORY!  Consumers want to know about your company.  Check with other Tell Your Story blog for more information.

 

 

 

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