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Facebook Analytics

Posted By Program Admin, Wednesday, November 15, 2017
Updated: Wednesday, November 15, 2017

 

 According to Facebook, analytics allow you to measure, understand and optimize interaction people have with your business across       devices and channels, which helps drive meaningful growth.  On Facebook you can find your analytics under Insights.

 

 

 

 

 

Top 5 Insights

  1. Page Likes:  The number of Likes of your Facebook business page. People liking your page will get updates from your Page in their News Feed. They can be important if you decided to advertise because you can run ads targeted to your Page’s followers.
  2. Reach:  The breakdown between paid and organic (not paid) reach of your audience.  This will show how many people have liked, commented or shared any of your content (Engagement).  You can also see who is hiding or reporting your content, which gives you an understanding if any of your content is negatively impacting your results.
  3. Page Views: The number of times your Page was viewed.  If your views aren’t showing movement, you may need to post more often or generate more conversation with your followers.  You can also check external referrers, which let you know the number times people came to your Page from a website off of Facebook.
  4. Posts:  This section of the Insights lets you see the types of posts you have created, and which ones generate the most Reach.  You will also see engagement metrics to help you understand the types of posts that generate the most likes, shares, etc.  Example:  You may find that posts with video have more reach that those with images. You can also see the time where there is more activity with your followers and target your posts to the more active time slots.  This section also displays the success of each post, broken down by average reach and engagement.
  5. People:  This section give information about your fans, followers and those who interact with your content.  Information includes age, gender, location and the language used. 

 

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