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TELL YOUR STORY

Posted By Program Admin, Tuesday, October 10, 2017
Updated: Tuesday, October 10, 2017
One way to get in the door with retailers, is to tell your story!  Click on the attachment for more information.

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Program Admin says...
Posted Tuesday, October 10, 2017
The Handicrafts market has been growing at a tremendous rate (12% in 2015).The Americas dominated market in 2014 with a 38% share. The US was the largest revenue contributor in the Americas. The high demand for home accessories, jewelry and other fashion accessories such as handbags an belts is driving the market growth in this region. (Reported by prnewswire.com, 12/2/15)
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Program Admin says...
Posted Tuesday, October 10, 2017
The handmade goods market has risen exponentially in the last few years making a big impact on the wholesale and retail gift industry. Consumer awareness of the value of owning things that are not mass products and they can now purchase directly from the people that make them is a result of online e-commerce sites. This means the gift industry is both competing directly with sellers of handmade items on the retail end, as wells as looking to makers of handmade items for new sources of unique gift items on the wholesale end.

Access is the most important reason for the rise in popularity in handmade goods. E-commerce sites connect consumers directly to the artisans and craftspeople, lifestyle blogs promoting designers and artisans, as well as the ability to ship anywhere in the world.

Consumers want that human connection with the artisans and craftspeople. They want to know the products purchased were may by a real person, not a machine. Handmade products are perceived to be higher quality than mass-produced items. Consumers enjoy being able to give items that are unique, special and memorable.

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Program Admin says...
Posted Tuesday, October 17, 2017
Your story is as important as the products your create. Let the buyers understand who is behind your products.

Make sure how your products are made is part of the story; such as green practices, the sources of your materials, etc.

Price your products realistically. Sure, consumers are willing to pay more for handmade products, but it is still an important factor.

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