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Product Photography Tips

Posted By Program Admin, Monday, November 6, 2017
Updated: Wednesday, October 25, 2017

Product Photography Tips

 


Why is product photography important to your business? 

Presenting your products well shows that you care about your business.
Beautiful photos appeal to customers.
Photos can showcase your products’ unique features.  

So how do you take great photos of your products? Here are some key tips: 

Lighting - Use natural light from a window, which is soft and diffused. You want to avoid harsh shadows. You can also use a photographer umbrella or a simple white poster board to reflect light on the subject. Never use flash. Flash creates harsh shadows and can over-expose and drown out details in your image.

Staging - Design an environment for your product. Use props that enhance your product and your message. Props can also show the scale of your product. Don’t let the props distract from your product.

Group in Threes - If you have more than one product in a shot, compose your shot by grouping in threes. This give the image balance and interest.

 

 



Background - Use a simple background and remove distracting elements. Make your product the star. Typically, avoid solid white backgrounds. They have a sterile, uninspiring effect.

Tripod - Using a tripod will keep the camera steady and eliminate blurry shots. It keeps  the angle the same for consistency of shots, and it frees your hands for repositioning your products for different angles.

Editing - After taking the shot, you can use various editing features to enhance the look of your image. Cropping, exposure, contrast, etc. 

 



Be Consistent -Think about what you want to convey about your brand. Be sure your images reflect your message.

Practice - The more you practice, the better you’ll become. Go online and find out more about product photography. There are numerous articles, videos and tutorials that can help you. 

We’d love to see some of your images. Post them to this blog in the comments section and tell us how you created your shots. We would love to share them on the Made in Wyoming Facebook page and Twitter.

 

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