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HOW DO I KNOW IF MY MARKETING EFFORTS ARE WORKING?

Posted By Program Admin, Tuesday, November 7, 2017

Have you ever asked yourself this question?  We do all the time. 

 

By checking your analytics your Website, Facebook, Twitter, Instagram, and other promotion /marketing efforts you can gain important information about the visitors to your various sites and learn how your efforts are working.  This includes email campaigns.  Over the next few weeks we will post information about the analytics for some of the more popular digital promotion/marketing campaigns.

 

What is BOUNCE RATE?

According to GOOGLE bounce rate is the number of people viewing a single page on your website before navigating away.  Monthly the bounce rate may not change dramatically, however, it does let you know the percentage of people engaged in your page.  Engaged means that the visitor clicks on another page. 

Although the number of visits to your page are important, it does not mean anything if they do not stick around to learn more about your brand, products or services. 

 

So, what is a good bounce rate?

          Based on Jay Peyton’s own study of about 60 sample websites, GoRocketFuel.com saw bounce rates between 26% to 70%.  The average for the 60 sites was 45%.  He tossed out the 1% bounce rates.  The highest was 90.2%; the lowest was 27.33%.  Jay states that a bounce rate of between 25 and 40 percent is great.  41-55 percent is about average.

 

So…….

          Don’t worry about keeping up with everyone else, set a reasonable bounce rate goal for your company’s platforms, including mobile.  But that’s another topic.  Monitor your bounce rate for the last year and pick a reasonable goal.  Remember to add action items to that goal.  Those might be:

  • Change/add content weekly.

  • Post to social media platforms more to drive traffic to website.

    • New products

    • Are you at an event selling your products?

    • Post pictures/video which are very popular now

  • Add a video tour of your shop or talk about your company’s product while making your products.

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