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Instagram Marketing

Posted By Administration, Monday, October 29, 2018
Updated: Monday, October 22, 2018

As a business owner using social media to grow your business, you may or may not have considered using Instagram. According to recent reports, Instagram has more than 500 million daily active users which may be an incentive for you to check out this social media platform.

So what exactly is Instagram and how does it differ from other social media platforms? Instagram is primarily a visual platform for sharing photos and videos from your smartphone using the Instagram app. When you post a photo or video on Instagram, it will be displayed on your profile.

Download the Instagram app on your phone and open a business profile (not a personal profile). CLICK HERE for how to set up your business profile on Instagram.  

Instagram uses hashtags to create instant engagement correctly. It will cause more followers to use the hashtag and post images of them with your product so they will be featured on your page. When someone posts using your hashtag they are exposing all their followers to your company. CLICK HERE for more information about hashtags.

Setting goals will help you define your strategy on Instagram.


  • Showcase you products or services
  • Build your community
  • Increase awareness of your brand
  • Showcase your company culture and values
  • Advertise to potential customers
  • Increase brand loyalty
  • Share company news and updates

  • Interact with followers - reply to comments on your post and acknowledge their contribution. This simple act can create a loyal following.
  • Don't overwhelm your audience by posting too frequently. Start out with twice daily and at different times of the day, pay attention to engagement.
  • Be creative with your posts and engage your followers with exciting images and videos.
  • Cross promote with your other social media platforms.
If you already use Instagram, share your thoughts in the comments.



Tags:  business  instagram marketing  marketing 

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